Free download
The Contractor Branding Checklist
One page. 25 checkboxes. Everything to set up before your truck wrap, yard signs or website go to print.
- Name, logo and color basics
- Truck, signs, shirts and cards
- Google profile, website and social
- Estimates, invoices and brand guide
What’s inside
Name & basics
- ☐ Business name registered with your state
- ☐ Name checked on Google/Facebook in your area
- ☐ Domain name purchased (yourname.com)
- ☐ Business phone number that’s not your personal cell
- ☐ Same name, address and phone everywhere online
Logo
- ☐ Readable from across the street
- ☐ Works in one color (for decals, embroidery, stamps)
- ☐ Files: SVG, PNG (transparent), PDF
- ☐ Light and dark versions
- ☐ Square version for social and Google profile
Colors & fonts
- ☐ 1 main color, 1 neutral, 1 optional accent
- ☐ Color codes written down (HEX, RGB, CMYK)
- ☐ Stands out from your top local competitors
- ☐ 1–2 fonts chosen, both easy to read
On the street
- ☐ Truck/van wrap or door decals with phone and website
- ☐ Yard signs for every job (with permission)
- ☐ Branded shirts and hats for the crew
- ☐ Business cards and leave-behind door hangers
Online
- ☐ Google Business Profile: logo, cover, services, hours, photos
- ☐ Website with tap-to-call on every page
- ☐ Facebook, Instagram and Nextdoor profiles with matching logo
- ☐ Review request text ready with your Google review link
Paperwork
- ☐ Estimate and invoice templates with your logo
- ☐ Email signature with logo, phone and website
- ☐ One-page brand guide to hand to printers and sign shops
Free · 24 hours
See where you’re losing jobs
Free audit of your Google profile, reviews and website against your top local competitors. No cost, no obligation.